Call me an influencer, call me an opinionista, if there’s one thing I like about my daily social media work it’s always getting my word in edge-ways. But you know, while it’s great to be brimming with confidence about things and subjects you know so well, this brashness and loudmouthed attitude of yours could also backfire on you. And if its brass tacks you’re dealing with, you could end up with more than just egg on your face. In fact, you just might not be able to afford that tray of breakfast eggs no more.
No, the thing is, and I realize that this can be a hard sell at times, particularly when you’re just so excited about something you believe in so much, you still need to consider your (target) market. This is an imperative when you’re dealing with viewers and followers on Instagram and other social media platforms with that customary mercenary attitude, the target motif always being more ching-ching in your cash register. There’s just two things I want to point out to you today, so you know I won’t be taking up much more of your time.
Do the hard graft really well beforehand and before you know it, by the time you’re back to your posting best, you’ll have more Instagram likes in your ‘in-tray’. And there might just be a few more followers too. And once you’ve got this right, you can only go forward. I like the way the big cheese and their bean counters talk to us from their boardrooms and ivory towers. They always talk about going forward. English literary professors shudder when they hear this perceived abuse of the English language, but I quite like it. Don’t know about you, but it really does sound quite positive when you say that.
Going forward. Positive words, positive actions. Positive things happen to positive people. And that’s just me; before I freak myself out, I’d rather just play it safe and keep the faith and be as positive as possible. Have faith in the system and all of that. The system is Instagram. All of that is your followers. I like the fact that IG likes buy me more time to do other creative things. It frees me up to prepare something that I really, really believe in, and I really, really must let them know. But for the time being, rather than follow your heart, you’ve got to follow your market. First, you’ve got to locate them of course.
And once you’ve got that right, you can then spend time crafting your call to action that gets them reaching for their checkbooks or charge cards. Err, actually, I’d prefer it if you use your charge cards, it’s safer and more reliable for me when we’re processing electronic bank payments. That way I know I’m going to be paid on time. Checks bounce, yep, they still do, and no small business practitioner in his right mind will be accepting these today.